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isPartOf:"Journal of marketing management : MM"
~subject:"Complaint management"
~subject:"Kundenintegration"
~subject:"United States"
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Search: subject_exact:"Beziehungsmanagement"
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Complaint management
Kundenintegration
United States
Beziehungsmarketing
82
Relationship marketing
82
Consumer behaviour
31
Konsumentenverhalten
31
Customer integration
15
Brand image
14
Markenimage
14
Brand management
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
11
Marketing management
10
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
8
Service quality
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USA
7
Anthropologie
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Anthropology
6
Customer value
6
Emotion
6
Kundenwert
6
Lieferantenmanagement
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Supplier relationship management
6
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Brand loyalty
5
Großbritannien
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Markentreue
5
United Kingdom
5
Value creation
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Advertising effects
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Werbewirkung
4
co-creation
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26
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26
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26
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Conduit, Jodie
3
Buttle, Francis A.
2
Hollebeek, Linda D.
2
Malthouse, Edward C.
2
Ali, Maged
1
Ang, Lawrence
1
Baron, Steve
1
Baumann, Jasmin
1
Bowden, Jana
1
Braun, Jakob
1
Bridson, Kerrie
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Celuch, Kevin
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Davey, Bill
1
Dennis, Charles
1
Díaz Martín, Ana María
1
Evans, Jody
1
Evanschitzky, Heiner
1
Felix, Reto
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Hewer, Paul
1
Johnson, Lester W.
1
Khanyapuss Punjaisri
1
Kim, Su Jung
1
Le Meunier-FitzHugh, Kenneth
1
Leckie, Civilai
1
Lu, Xiaoming
1
Marbach, Julia
1
Maslowska, Ewa
1
Matanda, Margaret Jekanyika
1
Matzler, Kurt
1
Mavondo, Felix T.
1
Melewar, T. C.
1
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Journal of marketing management : MM
Journal of business research : JBR
132
Journal of retailing and consumer services
96
The journal of services marketing
66
International journal of hospitality management
62
Industrial marketing management : the international journal for industrial and high-tech firms
47
The service industries journal
37
Journal of service research : JSR
33
Journal of the Academy of Marketing Science
32
Journal of service management
31
SpringerLink / Bücher
28
Journal of hospitality marketing & management
25
Services marketing quarterly
25
The journal of business & industrial marketing
25
Journal of marketing
24
Journal of strategic marketing
24
Service business
23
International journal of contemporary hospitality management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of service research
19
Marketing intelligence & planning
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management : research, policies, practice
18
Business horizons
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
The journal of product & brand management
16
Customer engagement : contemporary issues and challenges
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of production economics
13
Strategy & leadership : a publication of Strategic Leadership Forum
13
Handbook of research on customer engagement
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of service theory and practice : JSTP
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
International journal of services and operations management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Management decision : MD
11
The international review of retail, distribution and consumer research
11
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ECONIS (ZBW)
26
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
4
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
5
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
6
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
7
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
8
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
9
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
10
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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