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isPartOf:"Journal of marketing research : JMR"
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Relationship marketing
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of retailing and consumer services
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ECONIS (ZBW)
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Dynamic customer interdependence
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 723-746
Persistent link: https://www.econbiz.de/10012107304
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2
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
3
Modeling multiple relationships in social networks
Ansari, Asim
;
Koenigsberg, Oded
;
Stahl, Florian
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 713-728
Persistent link: https://www.econbiz.de/10009272385
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4
Recommendation systems with purchase data
Bodapati, Anand V.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10003696869
Saved in:
5
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
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