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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Fertigungsprogrammplanung"
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Fertigungsprogramm
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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of production research
29
International journal of production economics
16
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of automotive technology and management : IJATM
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ECONIS (ZBW)
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1
Service product design and consumer refund policies
Huang, Xiao
;
Zhang, Dan
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10012212452
Saved in:
2
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
3
The effects of product line breadth : evidence from the automotive industry
Moreno, Antonio
;
Terwiesch, Christian
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011672603
Saved in:
4
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
5
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
6
Product and pricing decisions in crowdfunding
Hu, Ming
;
Li, Xi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 331-345
Persistent link: https://www.econbiz.de/10011291350
Saved in:
7
Can commonality relieve cannibalization in product line design?
Kim, Kilsun
;
Chhajed, Dilip
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 510-521
Persistent link: https://www.econbiz.de/10009759879
Saved in:
8
Seeking an expanding competitor : how product line expansion can increase all firms' profits
Thomadsen, Raphael
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 349-360
Persistent link: https://www.econbiz.de/10009563652
Saved in:
9
Consumer deliberation and product line design
Guo, Liang
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 995-1007
Persistent link: https://www.econbiz.de/10009702506
Saved in:
10
Product line design for consumer durables : an integrated marketing and engineering approach
Luo, Lan
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 128-139
Persistent link: https://www.econbiz.de/10008858635
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