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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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Working papers / Wharton School, University of Pennsylvania / Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
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Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell
;
Wang, Pengyuan
;
Bradlow, Eric T.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
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