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isPartOf:"Journal of marketing research : JMR"
~subject:"Bayes-Statistik"
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Bayes-Statistik
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Journal of marketing research : JMR
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ECONIS (ZBW)
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11
Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
Saved in:
12
Modeling credit card share of wallet : solving the incomplete information problem
Chen, Yuxin
;
Steckel, Joel H.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 655-669
Persistent link: https://www.econbiz.de/10009659298
Saved in:
13
Dynamic brand satiation
Hasegawa, Shohei
;
Terui, Nobuhiko
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 842-853
Persistent link: https://www.econbiz.de/10009688794
Saved in:
14
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
15
A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
;
Sonnier, Garrett P.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 306-319
Persistent link: https://www.econbiz.de/10009563673
Saved in:
16
A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
Saved in:
17
Estimating the value of brand-image associations : the role of general and specific brand image
Sonnier, Garrett
;
Ainslie, Andrew
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 518-531
Persistent link: https://www.econbiz.de/10009161355
Saved in:
18
From generic to branded : a model of spillover in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10008858642
Saved in:
19
Mapping online consumer search
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10008858654
Saved in:
20
Location, location, location : an analysis of profitability of position in online advertising markets
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10010217430
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