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isPartOf:"Journal of marketing research : JMR"
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Bayes-Statistik
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Lenk, Peter J.
2
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Albuquerque, Paulo
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Journal of marketing research : JMR
Journal of econometrics
88
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
68
International journal of forecasting
66
European journal of operational research : EJOR
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1
Creating truth-telling incentives with the Bayesian truth serum
Weaver, Ray
;
Prelec, Dražen
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 289-302
Persistent link: https://www.econbiz.de/10009755707
Saved in:
2
Improving prelaunch diffusion forecasts : using synthetic networks as simulated priors
Trusov, Michael
;
Rand, William
;
Joshi, Yogesh V.
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10010233193
Saved in:
3
Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
Saved in:
4
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
5
Mapping online consumer search
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10008858654
Saved in:
6
Estimating the value of brand-image associations : the role of general and specific brand image
Sonnier, Garrett
;
Ainslie, Andrew
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 518-531
Persistent link: https://www.econbiz.de/10009161355
Saved in:
7
Posterior predictive model checking : an application to multivariate normal heterogeneity
Gilbride, Timothy J.
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 896-909
Persistent link: https://www.econbiz.de/10008666381
Saved in:
8
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
9
Learning from a service guarantee quasi experiment
Chen, Xinlei
;
John, George
;
Hays, Julie M.
;
Hill, Arthur V.
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 584-596
Persistent link: https://www.econbiz.de/10003896183
Saved in:
10
The value of informative priors in Bayesian inference with sparse data
Lenk, Peter J.
;
Orme, Bryan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 832-845
Persistent link: https://www.econbiz.de/10003927148
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