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isPartOf:"Journal of promotion management : JPM"
~subject:"Markenführung"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Markenführung
Advertising effects
116
Werbewirkung
116
Consumer behaviour
60
Konsumentenverhalten
60
Advertising
53
Werbung
53
Brand management
25
Internet marketing
22
Online-Marketing
22
Brand image
18
Markenimage
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Product Placement
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Product placement
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Brand
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Markenartikel
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Celebrity endorsement
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Celebrity-Werbung
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USA
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United States
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advertising
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product placement
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Sales promotion
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Verkaufsförderung
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Cultural identity
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Emotion
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Kulturelle Identität
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Marketing management
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Marketingmanagement
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Fernsehwerbung
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Television advertising
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Psychology of advertising
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Sexuality
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Sexualität
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Werbepsychologie
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content analysis
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Dardis, Frank E.
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Kim, Eunice
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Lee, Sang Yeal
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1
Arora, Amit
1
Arora, Anshu
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Dodoo, Naa Amponsah
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Flynn, Mark A.
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Fraustino, Julia
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Holody, Kyle J.
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Huang, Guanxiong
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Kim, Jihye
1
Kim, Sojung
1
Kim, Soojin
1
Knoll, Johannes
1
Lee, Sangwon
1
Li, Weiwei
1
Lu, Taihong
1
Muehling, Darrel D.
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Muralidharan, Sidharth
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Notarantonio, Elaine M.
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Pascal, Vincent J.
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Quigley, Charles J.
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Roswinanto, Widyarso
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Schramm, Holger
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Shi, Lei
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Strutton, David
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Journal of promotion management : JPM
Journal of business research : JBR
49
International journal of advertising : the review of marketing communications
40
Journal of marketing communications
38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
The journal of brand management : an international journal
25
Psychology & marketing
23
Journal of advertising research
19
Journal of promotion management : innovations in planning and applied research
19
International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
16
SpringerLink / Bücher
16
Marketing : ZFP ; journal of research and management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing letters : a journal of research in marketing
11
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Springer eBook Collection / Business and Economics
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
European journal of marketing
5
Innovatives Markenmanagement
5
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ECONIS (ZBW)
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1
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
2
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
3
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
4
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
5
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
6
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
7
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
8
Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger
;
Knoll, Johannes
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
Saved in:
9
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
10
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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