//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of promotion management : JPM"
~subject:"content analysis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
content analysis
Advertising effects
116
Werbewirkung
116
Consumer behaviour
60
Konsumentenverhalten
60
Advertising
53
Werbung
53
Brand management
25
Markenführung
25
Internet marketing
22
Online-Marketing
22
Brand image
18
Markenimage
18
Product Placement
16
Product placement
16
Brand
14
Markenartikel
14
Celebrity endorsement
13
Celebrity-Werbung
13
USA
13
United States
13
advertising
11
product placement
11
Sales promotion
9
Verkaufsförderung
9
Cultural identity
8
Emotion
8
Kulturelle Identität
8
Marketing management
8
Marketingmanagement
8
Fernsehwerbung
7
Television advertising
7
Psychology of advertising
6
Sexuality
6
Sexualität
6
Werbepsychologie
6
China
5
Film industry
5
Filmwirtschaft
5
Green marketing
5
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Chen, Huan
2
Wang, Ye
2
Chan, Fanny Fong Yee
1
Craig, Clay
1
Flynn, Mark A.
1
Holody, Kyle J.
1
Lee, Jinhee
1
Morris, Pamela K.
1
Park, Jin Seong
1
Park, Sejin
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
3
Journal of business-to-business marketing
2
Health marketing quarterly
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business governance & ethics : IJBGE
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of media business studies
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
2
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
3
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
4
Looking through outdoor advertising images for beauty in Argentina, Chile, Hungary, and Romania
Morris, Pamela K.
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 791-812
Persistent link: https://www.econbiz.de/10011799604
Saved in:
5
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
6
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->