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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject_exact:"Mobile commerce"
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Mobile Business
4
Mobile business
4
Consumer behaviour
3
Konsumentenverhalten
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Innovation adoption
2
Innovation diffusion
2
Innovationsakzeptanz
2
Innovationsdiffusion
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Online retailing
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Online-Handel
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Augmented reality
1
Beziehungsmarketing
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CRM
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Check-in
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Consumer behavior
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Data protection
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Datenschutz
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Digital retailing
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E-commerce
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Einzelhandel
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Electronic Commerce
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Hedonic value
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Human-computer interaction
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Location-based social networks (LBSNs)
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M-commerce
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Marketing management
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Marketingmanagement
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Mental imagery
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Mobile commerce
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Mobile communications
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Mobile marketing
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Mobile shopping
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Mobilkommunikation
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Perceived informativeness
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Product information
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Product review
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Produktinformation
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Relationship marketing
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Chiu, Hung-Chang
1
Hsieh, Yi-Ching
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Jhu, Shu-Jie
1
Kim, Jung-Hwan
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Kim, Minjeong
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Moorthi, Y. L. R.
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Park, Minjung
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Rodriguez, Michael
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Roy, Subhadip
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Tang, Yun-Chia
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Trainor, Kevin
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Yin, Chin-Ching
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Yoo, Jungmin
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
43
SpringerLink / Bücher
22
Journal of business research : JBR
16
Technological forecasting & social change : an international journal
15
E-Commerce Operations Management(2nd Edition )
12
Information systems research : ISR
12
Journal of internet commerce
12
International journal of bank marketing
10
International journal of business information systems : IJBIS
10
The international journal of bank marketing : IJBM
10
Information systems and e-business management : ISeB
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
7
Springer eBook Collection
7
Electronic commerce research
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of internet marketing and advertising : IJIMA
6
International journal of technology marketing : IJTMkt
6
Journal of global information management : an official publication of the Information Resources Management Association
6
Psychology & marketing
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Apps management and e-commerce transactions in real-time
5
Information systems management
5
International journal of business innovation and research : IJBIR
5
International journal of electronic business : IJEB
5
International journal of retail & distribution management
5
Journal of marketing
5
Manufacturing & service operations management : M & SOM
5
Marketing intelligence & planning
5
Asia Pacific journal of marketing and logistics
4
Global business review
4
International Journal of Electronic Finance
4
International journal of consumer studies
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
International journal of innovation and technology management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail and distribution management
4
International journal of services, economics and management
4
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Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
Find me here : share store information through check-in
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10013277418
Saved in:
3
Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
Saved in:
4
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael
;
Trainor, Kevin
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
Saved in:
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