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isPartOf:"Journal of retailing"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~subject:"Brand image"
~subject:"Store design"
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Brand image
Store design
Sales promotion
53
Verkaufsförderung
53
Consumer behaviour
29
Konsumentenverhalten
29
Preismanagement
17
Pricing strategy
17
Einzelhandel
11
Retail trade
11
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10
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10
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7
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7
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5
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5
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Loyalty program
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Markenführung
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Price promotions
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Pricing
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1
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1
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1
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1
Sprott, David E.
1
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Journal of retailing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing-mix strategies - product strategy and promotion strategy
Journal of retailing and consumer services
10
Journal of business research : JBR
9
Journal of marketing research : JMR
4
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
The international review of retail, distribution and consumer research
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Consumer behavior analysis : (a) rational approach to consumer choice
2
International journal of business excellence
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of advertising research
2
Journal of agricultural & food industrial organization
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Strategic corporate communication in the digital age
2
The IUP journal of marketing management : IJMM
2
Academia : revista Latinoamericana de administración
1
Asia Pacific journal of marketing and logistics
1
Business history
1
CUDARE working paper series
1
Co-operative college papers
1
Discussion paper
1
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
European research studies
1
Gadjah Mada international journal of business
1
Global business and finance review
1
Global business review
1
Globalization & transition : case studies in economical and socio-political perspectives
1
Grundwissen
1
Handelsforschung
1
Information systems research : ISR
1
International Series in Operations Research & Management Science
1
International business and economics research journal
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of applied business and economic research
1
International journal of business innovation and research : IJBIR
1
International journal of economics and finance
1
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
9
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date (oldest first)
1
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
2
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
3
The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas
;
Zidansek, Manja
;
Sprott, David E.
; …
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10009732747
Saved in:
4
Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
Saved in:
5
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
6
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
7
Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.
;
Raut, Sumit
;
Swami, Sanjeev
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10003969353
Saved in:
8
The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
-
2009
Persistent link: https://www.econbiz.de/10003836357
Saved in:
9
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
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