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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Verkaufsförderung"
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Search: subject_exact:"Consumer promotion"
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Verkaufsförderung
Sales promotion
84
Consumer behaviour
42
Konsumentenverhalten
42
Preismanagement
32
Pricing strategy
32
Einzelhandel
12
Retail trade
12
Einzelhandelspreis
10
Retail price
10
Rabatt
9
Rebate
9
USA
9
United States
9
Low-cost strategy
8
Niedrigpreisstrategie
8
Advertising effects
7
Food retailing
7
Lebensmitteleinzelhandel
7
Werbewirkung
7
Advertising
6
Beziehungsmarketing
6
Category Management
6
Category management
6
Relationship marketing
6
Theorie
6
Theory
6
Werbung
6
Brand management
5
Distribution channel
5
Internet marketing
5
Kundenbindungsprogramm
5
Ladengestaltung
5
Loyalty program
5
Markenführung
5
Online-Marketing
5
Store design
5
Vertriebsweg
5
price promotion
5
Emotion
4
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Article
84
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84
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English
84
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Monroe, Kent B.
4
Breugelmans, Els
3
Grewal, Dhruv
3
Ratchford, Brian Thomas
3
Sprott, David E.
3
Arnold, Mark J.
2
Aydinli, Aylin
2
Bertini, Marco
2
Gedenk, Karen
2
Gijsbrechts, Els
2
Kopalle, Praveen K.
2
Kukar-Kinney, Monika
2
Nordfält, Jens
2
Pancras, Joseph
2
Richards, Timothy J.
2
Roggeveen, Anne L.
2
Sigué, Simon Pierre
2
Spangenberg, Eric R.
2
Suri, Rajneesh
2
Talukdar, Debabrata
2
Tsiros, Michael
2
Achrol, Ravi S.
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Allender, William J.
1
Arora, Neeraj
1
Aspara, Jaakko
1
Aydınoğlu, Nilüfer Z.
1
Baehre, Sven
1
Bagchi, Rajesh
1
Barone, Michael J.
1
Bernritter, Stefan F.
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Block, Lauren G.
1
Bornemann, Torsten
1
Bradlow, Eric T.
1
Brečić, Ružica
1
Böhm, Eva
1
Cai, Fengyan
1
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Journal of retailing
Journal of marketing
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
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ECONIS (ZBW)
84
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1
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
2
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
3
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
4
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
5
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
6
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
7
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
8
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
9
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
10
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
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