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isPartOf:"Journal of retailing"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~subject:"Theory"
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Search: subject_exact:"Consumer promotion"
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Brand image
Theory
Sales promotion
63
Verkaufsförderung
63
Consumer behaviour
38
Konsumentenverhalten
38
Preismanagement
19
Pricing strategy
19
Einzelhandel
16
Retail trade
16
Einzelhandelspreis
12
Retail price
12
Rabatt
8
Rebate
8
Food retailing
7
Ladengestaltung
7
Lebensmitteleinzelhandel
7
Store design
7
USA
7
United States
7
Advertising effects
6
Brand management
6
Low-cost strategy
6
Markenführung
6
Niedrigpreisstrategie
6
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6
Markenimage
5
Kundenbindungsprogramm
4
Loyalty program
4
Theorie
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Advertising
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Beziehungsmarketing
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Category Management
3
Category management
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Customer satisfaction
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Food trade
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Sigué, Simon Pierre
2
Aydinli, Aylin
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Bertini, Marco
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Breugelmans, Els
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Dellaert, Benedict G. C.
1
Freling, Tracy H.
1
Henard, David H.
1
Hong, Zhao
1
Huang, Wei
1
Jeon, Jung Ok
1
Kachersky, Luke
1
Köhler, Clemens F.
1
Liu, Huan
1
Lobschat, Lara
1
Martín Herrán, Guiomar
1
Park, Hyun Hee
1
Ruyter, Ko de
1
Sullivan, Pauline
1
Verhoef, Peter C.
1
Wang, Jing
1
Zaccour, Georges
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Journal of retailing
Marketing-mix strategies - product strategy and promotion strategy
The international review of retail, distribution and consumer research
Journal of business research : JBR
8
Journal of marketing research : JMR
7
Journal of retailing and consumer services
7
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Quantitative marketing and economics : QME
4
American journal of agricultural economics
3
CUDARE working paper series
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of the Operational Research Society : OR
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
CESifo working papers
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
European journal of marketing : EJM
2
Handelsforschung
2
International journal of business excellence
2
International journal of industrial organization
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
SFB 649 discussion paper
2
SpringerLink / Bücher
2
The journal of personal selling & sales management : JPSSM
2
4OR : a quarterly journal of operations research
1
Academia : revista Latinoamericana de administración
1
Agribusiness : an internat. journal
1
Agricultural economics
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Birkbeck working papers in economics and finance : BWPEF
1
CARESS working paper
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
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ECONIS (ZBW)
9
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date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
Redemption time for coupons with limited duration : role of regulatory focus and product type
Wang, Jing
;
Huang, Wei
- In:
The international review of retail, distribution and …
29
(
2019
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10012208807
Saved in:
4
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
5
Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
Saved in:
6
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
7
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
8
The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
-
2009
Persistent link: https://www.econbiz.de/10003836357
Saved in:
9
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
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