//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of retailing"
~isPartOf:"The journal of consumer marketing"
~person:"Ailawadi, Kusum L."
~person:"Richards, Timothy J."
~person:"Sigué, Simon Pierre"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
5
Verkaufsförderung
5
Einzelhandelspreis
3
Retail price
3
Discrete choice
2
Diskrete Entscheidung
2
Preismanagement
2
Pricing strategy
2
USA
2
United States
2
Apfel
1
Apple
1
Brand image
1
Brand loyalty
1
Einzelhandel
1
Ice cream
1
Industrie
1
Innovation management
1
Innovationsmanagement
1
Low-cost strategy
1
Manufacturing industries
1
Markenimage
1
Markentreue
1
Niedrigpreisstrategie
1
Rabatt
1
Rebate
1
Retail trade
1
Scenario analysis
1
Simulation
1
Soft drink
1
Softdrink
1
Speiseeis
1
Szenariotechnik
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Ailawadi, Kusum L.
Richards, Timothy J.
Sigué, Simon Pierre
Breugelmans, Els
3
Grewal, Dhruv
3
Ratchford, Brian Thomas
3
Sprott, David E.
3
Kopalle, Praveen K.
2
Monroe, Kent B.
2
Nordfält, Jens
2
Pancras, Joseph
2
Roggeveen, Anne L.
2
Spangenberg, Eric R.
2
Talukdar, Debabrata
2
Aggarwal, Praveen
1
Allender, William J.
1
Arnold, Mark J.
1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Bertini, Marco
1
Block, Lauren G.
1
Block, Martin P.
1
Brečić, Ružica
1
Cai, Jane Zhen
1
Campo, Katia
1
Capizzani, Mario
1
Carver, James R.
1
Choi, Sunhee
1
Cooper, Nora
1
Dass, Mayukh
1
Davies, Fiona
1
Davis, Derick F.
1
Dawes, John G.
1
DeRoos, Nicolas
1
Dellaert, Benedict G. C.
1
Dillard, Annemarie
1
Dobscha, Susan
1
Duhan, Dale F.
1
Dutta, Sujay
1
more ...
less ...
Published in...
All
Journal of retailing
The journal of consumer marketing
American journal of agricultural economics
3
European journal of operational research : EJOR
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The history of marketing science
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.
;
Richards, Timothy J.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
Saved in:
2
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
3
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
4
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
5
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->