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isPartOf:"Journal of retailing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Beziehungsmarketing"
~subject:"Einzelhandelspreis"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer promotion"
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Beziehungsmarketing
Einzelhandelspreis
Sales promotion
54
Verkaufsförderung
54
Consumer behaviour
25
Konsumentenverhalten
25
Preismanagement
17
Pricing strategy
17
Einzelhandel
13
Retail trade
13
Retail price
10
Rabatt
8
Rebate
8
USA
7
United States
7
Food retailing
5
Lebensmitteleinzelhandel
5
Low-cost strategy
5
Niedrigpreisstrategie
5
Salespeople
5
Verkaufspersonal
5
Advertising effects
4
Brand image
4
Brand management
4
Ladengestaltung
4
Markenführung
4
Markenimage
4
Selling
4
Store design
4
Theorie
4
Theory
4
Verkauf
4
Werbewirkung
4
Advertising
3
Category Management
3
Category management
3
Distribution channel
3
Emotion
3
Kundenbindungsprogramm
3
Loyalty program
3
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Article
13
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Article in journal
Aufsatz in Zeitschrift
13
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English
13
Author
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Grewal, Dhruv
2
Monroe, Kent B.
2
Ailawadi, Kusum L.
1
Brečić, Ružica
1
Cai, Jane Zhen
1
Cooper, Nora
1
Dillard, Annemarie
1
Dutta, Sujay
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gijsbrechts, Els
1
Gorton, Matthew
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Hulland, John
1
Jha, Subhash
1
Kachersky, Luke
1
Karsberg, John
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Kukar-Kinney, Monika
1
Lam, Son K.
1
Manning, Kenneth C.
1
Martín Herrán, Guiomar
1
Noble, Stephanie M.
1
Nordfält, Jens
1
Olson, Richard
1
Pancras, Joseph
1
Panzone, Luca A.
1
Patrick, Vanessa M.
1
Pofahl, Geoffrey M.
1
Richards, Timothy J.
1
Roggeveen, Anne L.
1
Schweiger, Elisa
1
Sigué, Simon Pierre
1
Sleep, Stefan
1
Soysal, Gonca
1
Sprott, David E.
1
Suri, Rajneesh
1
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Journal of retailing
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
13
Journal of business research : JBR
8
Journal of marketing research : JMR
6
International journal of retail & distribution management
4
Journal of promotion management : innovations in planning and applied research
4
Marketing letters : a journal of research in marketing
4
The international review of retail, distribution and consumer research
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
International journal of electronic customer relationship management : IJECRM
2
International journal of logistics : research and applications
2
International journal of market research
2
International journal of value chain management : IJVCM
2
Journal of agricultural & food industrial organization
2
Journal of business economics : JBE
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
The journal of applied business research
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
African journal of economic and management studies : AJEMS
1
Australasian marketing journal
1
Business horizons
1
California management review
1
Foundations and trends in marketing : FTMKT
1
Information systems research : ISR
1
International journal of business
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of management and economics
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of organizational analysis
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of production economics
1
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ECONIS (ZBW)
13
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1
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13
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date (oldest first)
1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
3
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
4
Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Krishnan, Balaji C.
;
Dutta, Sujay
;
Jha, Subhash
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 105-113
Persistent link: https://www.econbiz.de/10009732735
Saved in:
5
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
6
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
7
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
8
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
9
"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
Saved in:
10
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
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