//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Retail trade
Sales promotion
49
Verkaufsförderung
49
Consumer behaviour
26
Konsumentenverhalten
26
Preismanagement
18
Pricing strategy
18
Einzelhandel
13
Einzelhandelspreis
11
Retail price
11
Rabatt
9
Rebate
9
Low-cost strategy
6
Niedrigpreisstrategie
6
Advertising effects
5
Food retailing
5
Ladengestaltung
5
Lebensmitteleinzelhandel
5
Store design
5
USA
5
United States
5
Werbewirkung
5
Advertising
4
Price promotions
4
Werbung
4
Brand management
3
Category Management
3
Category management
3
Distribution channel
3
Kundenbindungsprogramm
3
Loyalty program
3
Markenführung
3
Markenimage
3
Pricing
3
Promotions
3
Retailing
3
Theorie
3
Theory
3
Vertriebsweg
3
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Breugelmans, Els
2
Burke, Raymond R.
1
Campo, Katia
1
Chen, Ming
1
Dellaert, Benedict G. C.
1
Dobscha, Susan
1
Dost, Florian
1
Foxman, Ellen R.
1
Hansen, Jared M.
1
Huchzermeier, Arnd
1
Hui, Sam K.
1
Kachersky, Luke
1
Khouja, Moutaz
1
Köhler, Clemens F.
1
Leykin, Alex
1
Li, Wenjing
1
Maier, Erik
1
Mead, James A.
1
Morrin, Maureen
1
Nordfält, Jens
1
Palmeira, Maricio M.
1
Pan, Jingming
1
Park, Chang Hee
1
Pauwels, Koen
1
Ratchford, Brian Thomas
1
Raut, Sumit
1
Reynolds-McIlnay, Ryann
1
Richerson, Rob
1
Ruyter, Ko de
1
Sigué, Simon Pierre
1
Swami, Sanjeev
1
Thomas, Dominic
1
Wolters, Jannik
1
Yoon, Tae Jung
1
Zhou, Jing
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of retailing and consumer services
27
Journal of business research : JBR
14
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
The international review of retail, distribution and consumer research
7
International journal of production economics
6
Journal of marketing research : JMR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Marketing letters : a journal of research in marketing
4
Domestic commerce series
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of revenue and pricing management
3
Psychology & marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
CESifo Working Paper Series
2
CESifo working papers
2
International journal of business excellence
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing intelligence & planning
2
Marketing research report
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Retailing in the 21st century : current and future trends
2
Service business
2
Strategic corporate communication in the digital age
2
The IUP journal of marketing management : IJMM
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
2
Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10015065352
Saved in:
3
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
4
Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
5
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
6
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
7
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
8
Mythic agency and retail conquest
Dobscha, Susan
;
Foxman, Ellen R.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009562804
Saved in:
9
Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
Saved in:
10
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->