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isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
~subject:"Warenkennzeichnung"
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Search: subject_exact:"Eigenmarke des Handels"
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Consumer behaviour
Warenkennzeichnung
Handelsmarke
15
Store brand
15
Einzelhandel
13
Retail trade
13
Brand management
11
Konsumentenverhalten
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Dekimpe, Marnik G.
2
Geyskens, Inge
2
Sethuraman, Raj
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1
Bodur, H. Onur
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Campo, Katia
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Namin, Aidin
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Smith, Ronn J.
1
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1
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Journal of retailing
Journal of retailing and consumer services
50
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
16
The journal of product & brand management
14
Journal of business research : JBR
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Springer Proceedings in Business and Economics
7
SpringerLink / Bücher
7
The journal of consumer marketing
7
European journal of marketing : EJM
6
Journal of food products marketing
6
Journal of marketing
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Applied economics
5
Australasian marketing journal
5
European journal of operational research : EJOR
5
Journal of marketing management : MM
5
Report / Marketing Science Institute
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Gabler Edition Wissenschaft
4
Journal of euromarketing
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Applied economics letters
3
Cogent business & management
3
European retail research
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business & economics research
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing research : JMR
3
Report / Marketing Science Institute / Marketing Science Institute
3
Review of industrial organization : RIO
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
ESMT working paper
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
4
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
5
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
6
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
7
Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
Saved in:
8
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
9
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
10
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
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