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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of advertising research"
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Journal of retailing and consumer services
Journal of advertising research
Applied economics
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The journal of brand management : an international journal
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A magyar élelmiszeripar története
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Advanced studies in multi-criteria decision making
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Cultural studies and anti-consumerism : a critical encounter
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Die Stars im Mittelstand : Führung und Umsetzung entscheiden
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Eastern European economics
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EuroMed journal of business
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Fair trade : the challenges of transforming globalization
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Innovationen : Voraussetzungen und Folgen - Antriebskräfte und Widerstände
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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Jahrbuch für Wirtschaftsgeschichte
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Revue du marché unique européen
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Technology and creativity : production, mediation and evaluation in the digital age
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Unternehmerische Landwirtschaft zwischen Marktanforderungen und gesellschaftlichen Erwartungen : 51. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September
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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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2
A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Kumar, Ashish
;
Trivedi, Minakshi
;
Bezawada, Ram
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 561-569
Persistent link: https://www.econbiz.de/10009655508
Saved in:
3
The impact of advertising in the US sweet confection market
Kitt, Janette
;
Sträter, Peter
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003688968
Saved in:
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