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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing Science"
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Search: subject_exact:"Brand equity"
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Brand image
15
Markenimage
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Brand equity
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Consumer behaviour
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Brand management
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Markenführung
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Beziehungsmarketing
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brand equity
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Journal of retailing and consumer services
Marketing Science
Journal of business research : JBR
50
The journal of brand management : an international journal
28
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
Cogent Business & Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
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Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
6
Hamburger Schriften zur Marketingforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
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International journal of sports marketing & sponsorship
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Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Ovidius University Annals, Economic Sciences Series
5
Post-Print / HAL
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
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ECONIS (ZBW)
16
RePEc
8
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1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
5
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
6
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
7
Consumers' purchase decisions and employer image
Rybaczewska, Maria
;
Sparks, Leigh
;
Sułkowski, Łukasz
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269053
Saved in:
8
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
9
Understanding Chinese consumer adoption of apparel mobile commerce : an extended TAM approach
Chi, Ting
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 274-284
Persistent link: https://www.econbiz.de/10011904434
Saved in:
10
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
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