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isPartOf:"Journal of retailing and consumer services"
~person:"Cardoso, Margarida"
~person:"Ryding, Daniella"
~person:"Soopramanien, Didier"
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Beziehungsmarketing
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Computer-assisted marketing
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IT-gestütztes Marketing
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1
Customer satisfaction
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The impact of new technologies on customer satisfaction and business to business customer relationships : evidence from the soft drinks industry
Ryding, Daniella
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 224-228
Persistent link: https://www.econbiz.de/10003978382
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2
The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance
Soopramanien, Didier
;
Juan, Liu Hong
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 306-312
Persistent link: https://www.econbiz.de/10003989695
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3
Special issue: Data mining applications in retailing and consumer services
Cardoso, Margarida
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003584792
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