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isPartOf:"Journal of revenue and pricing management"
~isPartOf:"Creating and managing superior customer value"
~isPartOf:"Journal of marketing analytics : JMA"
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Journal of revenue and pricing management
Creating and managing superior customer value
Journal of marketing analytics : JMA
Journal of business research : JBR
87
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
SpringerLink / Bücher
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
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Marketing theory
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18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of service management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
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ECONIS (ZBW)
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Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
2
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
3
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
4
The future of AI is the market
Darrow, Ross M.
- In:
Journal of revenue and pricing management
20
(
2021
)
3
,
pp. 381-386
Persistent link: https://www.econbiz.de/10012549355
Saved in:
5
The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
Saved in:
6
An analytical model that links customer-perceived value and competitive strategies
Echchakoui, Said
- In:
Journal of marketing analytics : JMA
6
(
2018
)
4
,
pp. 138-149
Persistent link: https://www.econbiz.de/10011980301
Saved in:
7
Quantified value first, then price : realizing the positive impact of a value pricing strategy
Snelgrove, Todd
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 41-44
Persistent link: https://www.econbiz.de/10011875206
Saved in:
8
Revenue management in luxury hotels
Kimes, Sheryl E.
;
Ho, Jeannette
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 291-295
Persistent link: https://www.econbiz.de/10011922690
Saved in:
9
Constructing brand value proposition statements : a systematic literature review
Goldring, Deborah
- In:
Journal of marketing analytics : JMA
5
(
2017
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011747173
Saved in:
10
Value creation character and value assessment responsibility
Johansson, Magnus
;
Olsson, Göran
;
Andersson, Linn
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011631941
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