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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Sports"
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Sponsoring
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Breuer, Christoph
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Cornwell, T. Bettina
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Kelly, Sarah Jane
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sports marketing & sponsorship
30
European Sport management quarterly : ESMQ
14
Journal of business research : JBR
14
Sport management review
14
International journal of sport management and marketing : IJSMM
13
European journal of marketing : EJM
6
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
Europäische Hochschulschriften / 5
4
Journal of strategic marketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Springer eBook Collection
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Arbeitspapiere / Institut für Marketing, European Business School
2
DUV : Wirtschaftswissenschaft
2
Die Ökonomie des Sports in den Medien
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Management-Reihe Corporate Social Responsibility
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Psychology & marketing
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Services marketing quarterly
2
Sport business insights
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
The journal of business & industrial marketing
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied financial economics
1
Arbeitspapier ... des Schwerpunktes Finanzwissenschaft, Betriebswirtschaftliche Steuerlehre
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapier / Lorenz-von-Stein-Institut
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
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ECONIS (ZBW)
31
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1
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
2
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
3
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
4
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
5
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
6
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
7
How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min
;
Song, Woon Kyung
;
Lee, Sanghak
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
Saved in:
8
Benchmarking sports sponsorship performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Saved in:
9
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
10
Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
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