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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Beziehungsmarketing
Brand image
Football
81
Fußball
81
Professional sports
60
Profisport
60
Consumer behaviour
39
Konsumentenverhalten
39
Sportmarketing
32
Sports marketing
32
Sport organization
29
Sportorganisation
29
Sport
19
Sports
19
Sport event
17
Sportveranstaltung
17
Relationship marketing
12
Sponsoring
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Sponsorship
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Markenimage
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Arbeitsgruppe
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Brand management
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Markenführung
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Personality psychology
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Persönlichkeitspsychologie
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Sportökonomik
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consumer behavior
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fan identification
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soccer
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Kunkel, Thilo
4
Funk, Daniel C.
3
McDonald, Heath
3
Heere, Bob
2
Agyemang, Kwame
1
Arai, Akiko
1
Baker, Thomas A., III.
1
Ballouli, Khalid
1
Biscaia, Rui
1
Chavanat, Nicolas
1
Cornwell, T. Bettina
1
Doyle, Jason P.
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Du, Hui
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Du, James
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Ewing, Michael
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Ferrand, Alain
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Hill, Brad
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Hoeber, Larena
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Hwang, Yongjin
1
Hyatt, Craig
1
Janney, Jay J.
1
Jensen, Jonathan A.
1
Karg, Adam
1
Katz, Matthew
1
Kerwin, Shannon
1
Kim, Ki Tak
1
Kim, Yongjae
1
Kim, Yu Kyoum
1
Ko, Yong Jae
1
Koenigstorfer, Joerg
1
Kwak, Dae Hee
1
Lock, Daniel
1
Martinent, Guillaume
1
Martinez, Richard J.
1
McDaniel, Stephen R.
1
Ross, Stephen
1
Schmitt, Marco
1
So, Kevin
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sports marketing & sponsorship
17
International journal of sport management and marketing : IJSMM
15
Sport management review
11
European Sport management quarterly : ESMQ
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of strategic marketing
6
The journal of brand management : an international journal
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Sport, Business and Management : an international journal ; SBM
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of travel and tourism marketing
2
Marketing : ZFP ; journal of research and management
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
2
Applied economics
1
Applied economics letters
1
Business and Economic Research : BER
1
Central European business review : CEBR
1
Cogent business & management
1
Corporate ownership & control : international scientific journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
DUV / Wirtschaftswissenschaft
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Direct marketing : an international journal
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
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ECONIS (ZBW)
17
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1
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
2
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
3
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
4
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
5
The reverse socialization of sport fans : how children impact their parents’ sport fandom
Hyatt, Craig
;
Kerwin, Shannon
;
Hoeber, Larena
; …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 542-554
Persistent link: https://www.econbiz.de/10011943515
Saved in:
6
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
7
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
Saved in:
8
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
9
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
10
Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.
;
Janney, Jay J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
Saved in:
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