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isPartOf:"Journal of strategic marketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Wettbewerbsvorteil"
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Wettbewerbsvorteil
Marketing management
221
Marketingmanagement
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Beziehungsmarketing
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Relationship marketing
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Marketing
31
Firm performance
30
Unternehmenserfolg
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Strategisches Management
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market orientation
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Journal of strategic marketing
Springer eBook Collection / Business and Economics
Journal of business research : JBR
26
Industrial marketing management : the international journal for industrial and high-tech firms
13
The journal of business & industrial marketing
8
International marketing review
7
Journal of the Academy of Marketing Science
7
Journal of marketing management : MM
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
International journal of business excellence
3
International journal of trade and global markets
3
Journal of international marketing
3
Journal of marketing
3
Journal of marketing communications
3
The marketing review
3
Tourism management : research, policies, practice
3
AMS review : official publication of the Academy of Marketing Science
2
Amfiteatru economic : an economic and business research periodical
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
European journal of international management : EJIM
2
European journal of marketing
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Handbook of marketing strategy
2
Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of business and globalisation : IJBG
2
International journal of business competition and growth : IJBCG
2
International journal of business environment : IJBE
2
Journal for global business advancement : JGBA
2
Journal of business-to-business marketing
2
Journal of innovation & knowledge : JIK
2
Journal of retailing and consumer services
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Management research review
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Marketing intelligence & planning
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
2
Technological forecasting & social change : an international journal
2
The IUP journal of business strategy : IJBS
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5th International conference «Economic Integration, competition and cooperation», Opatija, Croatia, 2005
1
AIUB business and economics working paper series
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ECONIS (ZBW)
17
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1
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
2
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
3
The effect of marketing focus, innovation and learning organization on the building of competitive advantages : empirical evidence from ISO 9000 certified companies
Lertpachin, Chaiyutha
;
Wingwon, Boonthawan
; …
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10009776275
Saved in:
4
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
5
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
6
Not complacent but scared : another look at the causes of strategic inertia among successful firms from a regulatory focus perspective
Rusetski, Alexander
;
Lim, Lewis K. S.
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 501-516
Persistent link: https://www.econbiz.de/10009657849
Saved in:
7
Competitive positioning strenght : market measurement
Burke, Sandra J.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
Saved in:
8
Impact of market entrant characteristics on incumbent reactions to market entry
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
Journal of strategic marketing
19
(
2011
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10009154931
Saved in:
9
Marketing in a recession : retrench or invest?
O'Malley, Lisa
;
Story, Vicky
;
O'Sullivan, Vicky
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 285-310
Persistent link: https://www.econbiz.de/10009236492
Saved in:
10
Competitive reaction to the introduction of a new product : an exploratory market signalling study
Otero-Neira, Carmen
;
Varela, José
;
Garcia, Teresa
- In:
Journal of strategic marketing
18
(
2010
)
5
,
pp. 379-394
Persistent link: https://www.econbiz.de/10008698541
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