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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Sponsorship"
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
European Sport management quarterly : ESMQ
International journal of sports marketing & sponsorship
30
Journal of sport management : the official journal of the North American Society of Sport Management
17
Journal of business research : JBR
14
Sport management review
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
International journal of sport management and marketing : IJSMM
13
European journal of marketing : EJM
6
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
Europäische Hochschulschriften / 5
4
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3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Springer eBook Collection
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Arbeitspapiere / Institut für Marketing, European Business School
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Die Ökonomie des Sports in den Medien
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Management-Reihe Corporate Social Responsibility
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Psychology & marketing
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Schriften des Europäischen Instituts für Sozioökonomie e.V.
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Services marketing quarterly
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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The journal of business & industrial marketing
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2019 Academic Research Colloquium for Financial Planning and Related Disciplines
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Applied financial economics
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Asia Pacific journal of marketing and logistics
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1
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
2
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
3
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
4
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
5
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
6
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
7
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.
;
Bottomley, Paul
;
Brečić, Ružica
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
Saved in:
8
Sponsorship-based health care programs and their impact on employees' motivation for physical activity
Bjerke, Rune
;
Elvekrok, Ingunn
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
2
,
pp. 194-217
Persistent link: https://www.econbiz.de/10012497333
Saved in:
9
Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
10
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
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