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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of hospitality management"
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Search: subject_exact:"Viral marketing"
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Viral marketing
169
Virales Marketing
169
Consumer behaviour
107
Konsumentenverhalten
107
Internet marketing
84
Online-Marketing
84
Social Web
70
Social web
70
Hotel industry
50
Hotellerie
50
Online retailing
45
Online-Handel
45
Customer satisfaction
38
Kundenzufriedenheit
38
Gastronomie
27
Restaurant industry
27
Dienstleistungsqualität
25
Online reviews
25
Service quality
25
eWOM
18
Beziehungsmarketing
17
Brand image
17
Markenimage
17
Personalisierung
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Personalization
17
Relationship marketing
17
E-commerce
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Electronic Commerce
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Brand management
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Confidence
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Online review
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social media
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169
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Law, Chun Hung Roberts
9
Zhang, Zili
7
Li, Hengyun
6
Zhang, Lu
5
Zhang, Ziqiong
5
Filieri, Raffaele
4
Kim, Woo Gon
4
Liang, Sai
4
Mariani, Marcello M.
4
Ye, Qiang
4
Borghi, Matteo
3
Cho, Chang-Hoan
3
Law, Rob
3
Lee, Minwoo
3
Line, Nathaniel D.
3
Wei, Wei
3
Xie, Karen L.
3
Ali, Faizan
2
Armas-Cruz, Yaiza
2
Au, Norman
2
Ayeh, Julian K.
2
Back, Ki-Joon
2
Bigné Alcañiz, J. Enrique
2
Fong, Lawrence Hoc Nang
2
Gil-Soto, Esperanza
2
Gursoy, Dogan
2
Han, Heesup
2
Hanks, Lydia
2
Huh, Jisu
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Kim, Alex Jiyoung
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Kim, Hyejin
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Kim, Juran
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Liu, Hongbo
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Lou, Chen
2
Loureiro, Sandra Maria Correia
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Lu, Lu
2
Mattila, Anna S.
2
Morini-Marrero, Sandra
2
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2
Park, Jin Seong
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of advertising : the review of marketing communications
International journal of hospitality management
Journal of business research : JBR
184
Journal of retailing and consumer services
122
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
International journal of electronic marketing and retailing : IJEMR
32
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
169
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169
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1
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
2
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
3
The impact of self-congruity and evaluation of the place on WOM : perspectives of tourism destination residents
Šegota, Tina
;
Chen, Ning
;
Golja, Tea
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012880658
Saved in:
4
Comparing the effects of tourists' perceptions of residents' emotional solidarity and tourists' emotional solidarity on trip satisfaction and word-of-mouth intentions
Lai, Ivan K. W.
;
Wong, Jose Weng Chou
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 136-152
Persistent link: https://www.econbiz.de/10014581712
Saved in:
5
Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach
Zhang, Xi
;
Wei, Xin
;
Zhang, Te
;
Liang, Sai
;
Ma, Yao
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 428-446
Persistent link: https://www.econbiz.de/10014582247
Saved in:
6
"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
Saved in:
7
When tourists are angry or fearful : (in)effectiveness of emotion regulation in changing behavioral intention
Tan, Karen Pei-Sze
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 796-817
Persistent link: https://www.econbiz.de/10014582400
Saved in:
8
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
9
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
10
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
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