//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Advances in corporate branding"
~isPartOf:"Journal of general management"
~isPartOf:"The journal of business & industrial marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand architecture"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
18
Markenarchitektur
18
Brand management
10
Markenführung
10
Brand image
5
Markenimage
5
Corporate reputation
3
Employee retention
3
Firmenimage
3
Mitarbeiterbindung
3
Arbeitsverhalten
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Business ethics
2
Consumer behaviour
2
Corporate culture
2
Deutschland
2
Environmental consciousness
2
Germany
2
HR marketing
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Personalmarketing
2
Supplier relationship management
2
Umweltbewusstsein
2
Unternehmensethik
2
Unternehmenskultur
2
Work behaviour
2
Airline
1
Asia
1
Asien
1
Association attributes
1
Association management
1
Betriebliche Wertschöpfung
1
Business-to-business
1
Canada
1
more ...
less ...
Online availability
All
Free
5
Undetermined
3
Type of publication
All
Article
13
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
6
Book section
6
Arbeitspapier
5
Working Paper
5
Graue Literatur
2
Non-commercial literature
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
13
German
5
Author
All
Balmer, John M. T.
5
Burmann, Christoph
5
Abratt, Russell
1
Ackfeldt, Anna-Lena
1
Beer, Cornelia
1
Brexendorf, Tim Oliver
1
Cai, Huifen
1
Chang, Aihwa
1
Chen, Yin-min
1
Chiang, Hsu-hsin
1
Glanfield, Keith
1
Han, Tzu-shian
1
He, Hong-Wei
1
Hutchinson, David B.
1
Ind, Nicholas
1
Jentschke, Mirjam
1
Keller, Kevin Lane
1
Kernstock, Joachim
1
Kleyn, Nicola
1
Kooli, Kaouther
1
Kullmann, Mathias
1
Liao, Mei-na
1
McConville, David
1
Melewar, T. C.
1
Mysen, Tore
1
Powell, Shaun M.
1
Richey, Keith
1
Schaefer, Katharina
1
Scheuermann, Mirjam
1
Singh, Jang
1
Spickschen, Jan
1
Su, Yi-fan
1
Svensson, Göran
1
Tang, Xiaoyun
1
Wang, Wei-yue
1
Wright, Len Tiu
1
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Advances in corporate branding
Journal of general management
The journal of business & industrial marketing
The journal of brand management : an international journal
60
European journal of marketing : EJM
27
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
14
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
8
Marketing intelligence & planning
7
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
European Journal of Marketing
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Manual of international marketing
3
Qualitative market research : an international journal
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
3
Introduction: current state and future directions for research on corporate brand management
Balmer, John M. T.
;
Powell, Shaun M.
;
Kernstock, Joachim
; …
- In:
Advances in corporate branding
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011584983
Saved in:
4
Explicating corporate brands and their management : reflections and directions from 1995
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 22-46)
.
2017
Persistent link: https://www.econbiz.de/10011584988
Saved in:
5
The importance of corporate brand personality traits to a succsessful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
Advances in corporate branding
,
(pp. 47-58)
.
2017
Persistent link: https://www.econbiz.de/10011584991
Saved in:
6
Alliance brands : building corporate brands through strategic alliences?
He, Hong-Wei
;
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 72-90)
.
2017
Persistent link: https://www.econbiz.de/10011584994
Saved in:
7
An integrated approach to corporate branding
Ind, Nicholas
- In:
Advances in corporate branding
,
(pp. 109-118)
.
2017
Persistent link: https://www.econbiz.de/10011584998
Saved in:
8
Corproate brand orientation : what is it? What of it?
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 175-202)
.
2017
Persistent link: https://www.econbiz.de/10011585005
Saved in:
9
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
10
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->