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isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Advances in corporate branding"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand architecture"
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Brand architecture
Markenarchitektur
15
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7
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7
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4
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4
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2
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2
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Advances in corporate branding
The journal of business & industrial marketing
The journal of brand management : an international journal
59
European journal of marketing : EJM
27
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
14
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Marketing intelligence & planning
7
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
Journal of strategic marketing
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Manual of international marketing
3
Qualitative market research : an international journal
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Family business review : journal of the Family Firm Institute
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Health marketing quarterly
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ECONIS (ZBW)
15
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15
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1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Introduction: current state and future directions for research on corporate brand management
Balmer, John M. T.
;
Powell, Shaun M.
;
Kernstock, Joachim
; …
- In:
Advances in corporate branding
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011584983
Saved in:
3
Explicating corporate brands and their management : reflections and directions from 1995
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 22-46)
.
2017
Persistent link: https://www.econbiz.de/10011584988
Saved in:
4
The importance of corporate brand personality traits to a succsessful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
Advances in corporate branding
,
(pp. 47-58)
.
2017
Persistent link: https://www.econbiz.de/10011584991
Saved in:
5
Alliance brands : building corporate brands through strategic alliences?
He, Hong-Wei
;
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 72-90)
.
2017
Persistent link: https://www.econbiz.de/10011584994
Saved in:
6
An integrated approach to corporate branding
Ind, Nicholas
- In:
Advances in corporate branding
,
(pp. 109-118)
.
2017
Persistent link: https://www.econbiz.de/10011584998
Saved in:
7
Corproate brand orientation : what is it? What of it?
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 175-202)
.
2017
Persistent link: https://www.econbiz.de/10011585005
Saved in:
8
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
9
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
10
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
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