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isPartOf:"MPRA Paper"
~isPartOf:"Journal of business research : JBR"
~subject:"Social web"
~subject:"USA"
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Social web
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Marketing
172
Marketing management
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Marketingmanagement
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marketing
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Consumer behaviour
32
Konsumentenverhalten
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17
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16
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MPRA Paper
Journal of business research : JBR
European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of marketing education : JME
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
SpringerLink / Bücher
14
Political marketing in the United States
13
Journal of marketing
11
International Journal of Bank Marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing intelligence & planning
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Business horizons
7
Journal of historical research in marketing
7
Springer eBook Collection
7
The marketing review
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Electronic markets : the international journal on networked business
6
European journal of marketing : EJM
6
Journal of Consumer Marketing
6
Journal of internet commerce
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The connected customer : the changing nature of consumer and business markets
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Australasian marketing journal
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International Marketing Review
5
International journal of internet marketing and advertising : IJIMA
5
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ECONIS (ZBW)
22
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1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
3
Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.
;
Styvén, Maria
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
123
(
2021
),
pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
Saved in:
4
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
5
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
6
When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn
;
Eilert, Meike
;
Carlson, Les
;
Gentry, Jim
- In:
Journal of business research : JBR
114
(
2020
),
pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
Saved in:
7
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
8
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
9
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
10
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
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