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Empirical method
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MSI reports : working paper series
International journal of electronic commerce : IJEC
The international journal of human resource management
262
SpringerLink / Bücher
132
International journal of production economics
61
International journal of technology management : IJTM
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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International journal of selection and assessment
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ECONIS (ZBW)
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31
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Voelckner, Franziska
;
Sattler, Henrik
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
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32
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
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33
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
34
The effects of personality traits and optimum stimulation level on text-messaging activities and m-commerce intention
Mahatanankoon, Pruthikrai
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10003716890
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35
A meta-analysis of personal selling elasticities
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10003727165
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36
Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
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37
A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003727337
Saved in:
38
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
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39
Wisdom : the pinnacle of human virtues and a central foundation for macromarketing
Mick, David Glen
;
Bateman, Thomas S.
;
Lutz, Richard J.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 93-118
Persistent link: https://www.econbiz.de/10003779749
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40
Does a firm's product recall strategy affect it's financial value?
Chen, Yubo
;
Ganesan, Shankar
;
Liu, Yong
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003793931
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