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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Relationship marketing"
~subject:"marketing strategy"
~subject:"price discrimination"
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Relationship marketing
marketing strategy
price discrimination
Marketing management
60
Marketingmanagement
60
Theorie
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Theory
22
Consumer behaviour
9
Konsumentenverhalten
9
Preismanagement
9
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9
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Brand
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Markenartikel
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Markteintritt
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competitive strategy
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game theory
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Balachander, Subramanian
1
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Cotton, Christopher
1
Donthu, Naveen
1
Fruchter, Gila E.
1
Gurnani, Haresh
1
Krishnamurthi, Lakshman
1
Pedram, Mahmood
1
Porter, Constance Elise
1
Prasad, Ashutosh
1
Raju, Jagmohan Singh
1
Reimers, Imke
1
Schmidt, Klaus M.
1
Shen, Qiaowei
1
Soysal, Gonca
1
Spann, Martin
1
Subramanian, Upender
1
Van Den Bulte, Christophe
1
Villas-Boas, J. Miguel
1
Wu, Xiaole
1
Xie, Claire
1
Zaccour, Georges
1
Zeithammer, Robert
1
Zhang, Fuqiang
1
Zhang, Z. John
1
Zhou, Yu
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Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
46
Journal of strategic marketing
37
The journal of business & industrial marketing
29
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
Journal of marketing management : MM
18
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
17
Business horizons
14
Journal of marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Cogent business & management
11
Journal of marketing communications
11
Journal of retailing
11
The journal of product & brand management
11
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of international marketing
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing for higher education
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
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ECONIS (ZBW)
12
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
3
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
4
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
5
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
6
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
7
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
8
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
9
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
10
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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