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isPartOf:"Markenkommunikation und Beziehungsmarketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Advertising effects"
~subject:"Sport event"
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Advertising effects
Sport event
Event marketing
26
Event-Marketing
26
Veranstaltung
9
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8
Tourismus
8
Consumer behaviour
7
Konsumentenverhalten
7
Big event
6
Event
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Brand management
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experiential marketing
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Event study
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events
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Köhler, Julia
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Li, Mimi
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Markenkommunikation und Beziehungsmarketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Tourism management : research, policies, practice
11
International journal of event and festival management
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
International journal of sport management and marketing : IJSMM
8
Sport management review
8
Journal of travel and tourism marketing
7
European Sport management quarterly : ESMQ
6
Journal of business research : JBR
5
SpringerLink / Bücher
5
International journal of advertising : the quarterly review of marketing communications
4
Tourism management perspectives : TMP
4
International journal of sports marketing & sponsorship
3
Sport, Business and Management : an international journal ; SBM
3
Tourism economics : the business and finance of tourism and recreation
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Asia Pacific journal of marketing and logistics
2
Beiträge zum Controlling
2
Europäische Hochschulschriften / 5
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
International journal of contemporary hospitality management
2
Journal of advertising research
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
KulturKommerz
2
Scandinavian journal of hospitality and tourism
2
Springer eBook Collection / Business and Economics
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Wirtschaftswissenschaft
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied financial economics letters
1
Bayreuther sportökonomie Schriften
1
Brand the Future : systematische Markenentwicklung im B2B
1
Breaking new ground in theory and practice
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ECONIS (ZBW)
8
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1
Theory of events
Roberts, Chris
;
Dolasinski, Mary Jo
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
6
,
pp. 1147-1161
Persistent link: https://www.econbiz.de/10013387377
Saved in:
2
Sport tourists' preferred event attributes and motives : a case of Sepak Takraw, Malaysia
Zarei, Azadeh
;
Ramkissoon, Haywantee
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1188-1213
Persistent link: https://www.econbiz.de/10012592366
Saved in:
3
Influence of event and place image on residents' attitudes toward and support for events
Schnitzer, Martin
;
Kössler, Christopher
;
Schlemmer, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1260-1281
Persistent link: https://www.econbiz.de/10012592384
Saved in:
4
Defining the field of events
Dolasinski, Mary Jo
;
Roberts, Chris
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 553-572
Persistent link: https://www.econbiz.de/10012483431
Saved in:
5
The influence of event authenticity and quality attributes on behavioral intentions
Novello, Simone
;
Murias Fernandez, Pilar
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
6
,
pp. 685-714
Persistent link: https://www.econbiz.de/10011559814
Saved in:
6
Developing a measurement scale for event image
Deng, Claire Qian
;
Li, Mimi
;
Shen, Han
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 245-270
Persistent link: https://www.econbiz.de/10011282976
Saved in:
7
Events als Instrumente des Regionalmarketing : Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle
Köhler, Julia
-
2014
Persistent link: https://www.econbiz.de/10010411319
Saved in:
8
Events als Instrumente des Regionalmarketing : Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle
Köhler, Julia
-
2014
Um mit einem Event positive Effekte in der Veranstaltungsregion zu erzielen, ist eine umfassende Eventwirkungskontrolle unerlässlich. Julia Köhler entwickelt einen Bezugsrahmen, der eine detaillierte, mehrdimensionale Wirkungsanalyse von Events in Regionen ermöglicht sowie eine Verknüpfung...
Persistent link: https://www.econbiz.de/10014021221
Saved in:
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