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isPartOf:"Marketing Science"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of product development : IJPD"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
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Product management
23
Produktmanagement
23
product management
9
Innovation
7
Consumer behaviour
5
Konsumentenverhalten
5
New product development
5
Produktentwicklung
5
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Golder, Peter N.
3
Tellis, Gerard J.
2
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1
Almquist, Eric
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Fong, Duncan K. H.
1
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1
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1
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1
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1
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1
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1
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1
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Marketing Science
Harvard business review : HBR
International journal of product development : IJPD
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
SpringerLink / Bücher
43
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of product & brand management
7
Beiträge zum Produkt-Marketing
6
European journal of marketing : EJM
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Springer eBook Collection
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
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ECONIS (ZBW)
23
RePEc
8
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1
What makes a product manager? : a dynamic capabilities view of product management
Finch, David J.
;
Levallet, Nadège
;
McIntyre, Sharon M.
; …
- In:
International journal of product development : IJPD
27
(
2023
)
3
,
pp. 213-244
Persistent link: https://www.econbiz.de/10014432569
Saved in:
2
Product portfolio management in industrial design : a model of design strategies for mature portfolios
Andersson, Torbjörn
;
Warell, Anders
;
Ölvander, Johan
; …
- In:
International journal of product development : IJPD
25
(
2021
)
4
,
pp. 343-368
Persistent link: https://www.econbiz.de/10013093148
Saved in:
3
Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
4
Old habits die hard, but they do die
McGrath, Rita Gunther
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 54-57
Persistent link: https://www.econbiz.de/10011632648
Saved in:
5
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
6
Modular product architectures as an enabler of the simultaneous application of a mass customisation strategy and efficient ramp-up management
Steiner, Frank
;
Hregenröther, Isabel
- In:
International journal of product development : IJPD
19
(
2014
)
4
,
pp. 231-253
Persistent link: https://www.econbiz.de/10010497039
Saved in:
7
The cost of customising : assessing the performance of a modular product programme
Ulrikkeholm, Jeppe Bjerrum
;
Hvam, Lars
- In:
International journal of product development : IJPD
19
(
2014
)
4
,
pp. 214-230
Persistent link: https://www.econbiz.de/10010497040
Saved in:
8
Profits at the bottom of the pyramid
Simanis, Erik
;
Duke, Duncan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 86-93
Persistent link: https://www.econbiz.de/10010417522
Saved in:
9
Capture more value
Michel, Stefan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
Saved in:
10
Bet on one big idea : or diversify?
Stuart, Toby E.
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 131-135
Persistent link: https://www.econbiz.de/10010196097
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