//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Relationship marketing
Sportmarketing
34
Sports marketing
34
Professional sports
11
Profisport
11
Sport
11
Sports
11
Sport organization
9
Sportorganisation
9
Deutschland
8
Germany
8
Sponsoring
7
Sponsorship
7
Sport event
7
Sportveranstaltung
7
Marketing management
6
Marketingmanagement
6
Consumer behaviour
5
Brand management
4
Football
4
Fußball
4
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Social Web
3
Social web
3
Sports economics
3
Sportökonomik
3
Welt
3
World
3
Fans
2
Internet marketing
2
Online-Marketing
2
Sport management
2
Sportmanagement
2
Stakeholder
2
Target group
2
Zielgruppe
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
English
6
German
2
Author
All
Aguado-Berenguer, Sergio
1
Alguacil, Mario
1
Back, Andrea
1
Brencis, Ainars
1
Bühler, André W.
1
Dimitropoulos, Panagiotis
1
González-García, Rómulo Jacobo
1
González-Serrano, María Huertas
1
Gruettner, Arne
1
Gómez-Tafalla, Ana María
1
Ikkala, Jacob
1
Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Las Casas, Alexandre Luzzi
1
Nufer, Gerd
1
Papadopoulos, Andreas
1
Rohlmann, Peter
1
Shuv-Ami, Avichai
1
Silva, Edson Coutinho da
1
Thrassou, Alkis
1
Vrontis, Demetris
1
Wambsganss, Thiemo
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European journal of international management : EJIM
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
80
International journal of sports marketing & sponsorship
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
70
International journal of sport management and marketing : IJSMM
66
European Sport management quarterly : ESMQ
59
Sport management review
57
Journal of business research : JBR
23
Sport, Business and Management : an international journal ; SBM
15
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Customer-centric marketing strategies : tools for building organizational performance
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
International journal of advertising : the review of marketing communications
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
2
Understanding sport media spectators' preferences : the relationships among motivators, constraints and actual media consumption behaviour
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 174-196
Persistent link: https://www.econbiz.de/10012504396
Saved in:
3
From data to dollar : using the wisdom of an online tipster community to improve sports betting returns
Gruettner, Arne
;
Wambsganss, Thiemo
;
Back, Andrea
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 314-338
Persistent link: https://www.econbiz.de/10012504428
Saved in:
4
Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da
;
Las Casas, Alexandre Luzzi
- In:
The marketing review
17
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
Saved in:
5
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
6
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
7
Relationship Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 293-322)
.
2011
Persistent link: https://www.econbiz.de/10008738192
Saved in:
8
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->