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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of event and festival management"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
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Konsumentenverhalten
Sponsoring
Sportmarketing
32
Sports marketing
32
Sport event
10
Sportveranstaltung
10
Professional sports
9
Profisport
9
Sport
9
Sports
9
Deutschland
7
Germany
7
Sponsorship
7
Marketing management
6
Marketingmanagement
6
Sport organization
6
Sportorganisation
6
Brand management
5
Consumer behaviour
5
Markenführung
5
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Brasilien
2
Brazil
2
Designation of origin
2
Fans
2
Football
2
Fußball
2
Herkunftsbezeichnung
2
Management
2
Organisation
2
Organization
2
Relationship marketing
2
Social Web
2
Social web
2
Sport policy
2
Sportpolitik
2
Stakeholder
2
Target group
2
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Article
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Aufsatz im Buch
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Book section
7
Article in journal
5
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German
6
English
6
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Bühler, André W.
4
Nufer, Gerd
3
Bottenburg, Maarten van
1
Brencis, Ainars
1
Hallmann, Kirstin
1
Häusel, Hans-Georg
1
Ikkala, Jacob
1
Koning, Ruud Hans
1
Lyberger, Mark R.
1
Ooi, Can Seng
1
Rohlmann, Peter
1
Shank, Matthew D.
1
Shuv-Ami, Avichai
1
Steriopoulos, Effie
1
Sznajder, Andrzej
1
Takata, Kosuke
1
Thrassou, Alkis
1
Vrontis, Demetris
1
Walraven, Merel
1
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Published in...
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of event and festival management
The marketing review
International journal of sports marketing & sponsorship
90
Journal of sport management : the official journal of the North American Society of Sport Management
90
Sport marketing quarterly : preferred journal of the Sport Marketing Association
90
International journal of sport management and marketing : IJSMM
83
Sport management review
67
European Sport management quarterly : ESMQ
62
Journal of business research : JBR
32
Sport, Business and Management : an international journal ; SBM
16
European journal of marketing : EJM
12
Journal of sports economics
12
International journal of sport finance
11
The journal of business & industrial marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Journal of strategic marketing
7
International journal of advertising : the quarterly review of marketing communications
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing communications
5
Services marketing quarterly
5
Applied economics
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The service industries journal
4
International journal of advertising : the review of marketing communications
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of service management
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
SpringerLink / Bücher
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of consumer marketing
3
The journal of product & brand management
3
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ECONIS (ZBW)
12
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1
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10
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12
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1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic
Takata, Kosuke
;
Hallmann, Kirstin
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10013375021
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
4
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
5
The effects of sports sponsorship : a review and research agenda
Walraven, Merel
;
Koning, Ruud Hans
;
Bottenburg, Maarten van
- In:
The marketing review
12
(
2012
)
1
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009549390
Saved in:
6
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
7
Sportmarketing in Osteuropa
Sznajder, Andrzej
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 457-483)
.
2011
Persistent link: https://www.econbiz.de/10008738186
Saved in:
8
Neuromarketing im Sport
Bühler, André W.
;
Häusel, Hans-Georg
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 399-426)
.
2011
Persistent link: https://www.econbiz.de/10008738188
Saved in:
9
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
Saved in:
10
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 203-231)
.
2011
Persistent link: https://www.econbiz.de/10008738195
Saved in:
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