//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~language:"eng"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
United States
Sports marketing
284
Sportmarketing
283
Professional sports
143
Profisport
143
Consumer behaviour
139
Konsumentenverhalten
139
Sports
122
Sport
121
Sport event
78
Sportveranstaltung
78
Sport organization
70
Sportorganisation
70
Sponsoring
64
Sponsorship
64
Football
58
Fußball
58
Brand management
55
Markenführung
55
USA
49
Brand image
42
Markenimage
42
Advertising effects
31
Werbewirkung
31
Arbeitsgruppe
25
Team
25
Ball game
22
Ballsport
22
Internet marketing
21
Online-Marketing
21
Social Web
19
Social web
19
Beziehungsmarketing
18
Relationship marketing
18
Athletes
15
Sportler
15
Marketing management
14
Marketingmanagement
14
Sports economics
13
Sportökonomik
13
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Interview
3
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
Author
All
Greenwell, T. Christopher
4
Bennett, Gregg
3
Drayer, Joris
3
Dwyer, Brendan
3
Ballouli, Khalid
2
Chalip, Laurence Hilmond
2
Cunningham, George B.
2
Ferreira, Mauricio
2
Grady, John
2
Kent, Aubrey
2
Lawrence, Heather
2
Lee, Jaedeock
2
Melton, E. Nicole
2
Shapiro, Stephen L.
2
Simmons, Jason M.
2
Titlebaum, Peter
2
Walker, Matthew
2
Walsh, Patrick
2
Aiken, Damon
1
Beissel, Adam S.
1
Bouchet, Adrien
1
Branch, Dallas
1
Brandon-Lai, Simon
1
Braunstein, Jessica R.
1
Brody, John
1
Burton, Rick
1
Contorno, Ron T.
1
Cooper, Coyte G.
1
Cork, B. Colin
1
Cottingham, Michael
1
Crow, Brian
1
Cuneen, Jacquelyn
1
Dees, Windy
1
Dodds, Mark A.
1
Downing, James A.
1
Eddy, Terry
1
Funk, Daniel C.
1
Gloria Wu, D.
1
Green, Chris
1
Greenhalgh, Greg P.
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sports marketing & sponsorship
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
25
Journal of sport management : the official journal of the North American Society of Sport Management
17
Sport management review
11
Sport marketing in a global environment : strategic perspectives
4
Journal of sports economics
3
European Sport management quarterly : ESMQ
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
The global sport economy : contemporary issues
2
American journal of business : applying research to practice ; AJB
1
Customer-centric marketing strategies : tools for building organizational performance
1
Edward Elgar E-Book Archive
1
Enterprise & society : the international journal of business history
1
Eurasian business review
1
Integrated marketing communication
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurial venturing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of modelling in management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New horizons in the economics of sports
1
New horizons in the eocnomics of sport
1
Southern economic journal
1
Sport and public policy : social, political, and economic perspectives
1
Sport management in practice series
1
Sport management library
1
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
2
A comparative analysis of sports gambling in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
Saved in:
3
Values and goals of Chinese sport consumers contrary to American counterparts
Lee, Donghun
;
Zhang, Yinghui
;
Cottingham, Michael
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011695247
Saved in:
4
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
5
Examining consumer perceptions of demand-based ticket pricing in sport
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011508551
Saved in:
6
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
7
Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon
;
Sukhdial, Ajay
;
Kahle, Lynn R.
;
Downing, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
Saved in:
8
The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher
;
Hancock, Meg
;
Simmons, Jason M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
Saved in:
9
Marketing materials and intentional misrepresentation : a word of warning for marketers and celebrity athlete promoters
Moorman, Anita M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 198-200
Persistent link: https://www.econbiz.de/10011372407
Saved in:
10
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->