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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"The journal of product & brand management"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Sports marketing
160
Sportmarketing
159
Professional sports
82
Profisport
82
Sports
80
Sport
79
Consumer behaviour
75
Sport organization
44
Sportorganisation
44
Sponsoring
40
Sponsorship
40
Sport event
37
Sportveranstaltung
37
Brand management
33
Markenführung
33
Football
30
Fußball
30
Brand image
20
Markenimage
20
Internet marketing
18
Online-Marketing
18
Advertising effects
17
Werbewirkung
17
Beziehungsmarketing
16
Relationship marketing
16
Social Web
16
Social web
16
Marketing management
14
Marketingmanagement
14
China
11
Athletes
10
Sportler
10
Sports economics
10
Sportökonomik
10
USA
10
United States
10
Arbeitsgruppe
9
Team
9
Netherlands
8
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74
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1
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74
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Biscaia, Rui
3
Kwak, Dae Hee
3
Pedersen, Paul M.
3
Ahn, Taesoo
2
Behzad Foroughi
2
Breuer, Christoph
2
Dickson, Geoff
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Hyde, Kenneth
2
James, Jeffrey D.
2
Kim, Sungkyung
2
Kwon, Youngbum
2
Lee, Donghun
2
Manoli, Argyro Elisavet
2
Mohammadi, Sardar
2
Schwarzenberger, Veronika
2
Shuv-Ami, Avichai
2
Suh, Young Ik
2
Trail, Galen
2
Williams, Antonio S.
2
Yi, U-yŏng
2
Yim, Brian H.
2
Abdolmaleki, Hossein
1
Ahn, Dohyun
1
Aiken, K. Damon
1
Alfaro-Barrantes, Priscila
1
Alon, Anat Toder
1
Alpert, Frank
1
Amanpreet Singh
1
Anagnostopoulos, Christos
1
Anderson, Austin
1
Anderson, Dean
1
Babaei, Mehdi
1
Baena, Verónica
1
Balliauw, Matteo
1
Bareket-Bojmel, Liad
1
Becerra, Mario
1
Behnam, Mohsen
1
Bogina, Austin C.
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sports marketing & sponsorship
The journal of product & brand management
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
77
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
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ECONIS (ZBW)
75
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1
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
2
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
3
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
Cayolla, Ricardo Roseira
;
Escadas, Marco
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 395-421
Persistent link: https://www.econbiz.de/10014331420
Saved in:
6
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
7
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
Saved in:
8
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
9
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
10
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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