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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Sport"
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Konsumentenverhalten
Sport
Sportmarketing
153
Sports marketing
153
Professional sports
82
Profisport
82
Consumer behaviour
80
Sports
68
Sport organization
49
Sportorganisation
49
Sport event
36
Sportveranstaltung
36
Football
34
Fußball
34
Sponsoring
33
Sponsorship
33
Brand image
21
Brand management
21
Markenführung
21
Markenimage
21
Beziehungsmarketing
19
Relationship marketing
19
USA
18
United States
18
Personality psychology
14
Persönlichkeitspsychologie
14
Marketing management
13
Marketingmanagement
13
Advertising effects
12
Werbewirkung
12
Deutschland
11
Germany
11
Social Web
11
Social web
11
Management
10
Sport policy
10
Sportpolitik
10
fan identification
10
consumer behavior
9
Arbeitsgruppe
8
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110
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Funk, Daniel C.
7
Kunkel, Thilo
7
McDonald, Heath
6
Karg, Adam
5
Katz, Matthew
5
Biscaia, Rui
4
Doyle, Jason P.
4
Heere, Bob
4
Hoeber, Larena
4
Inoue, Yuhei
4
Sveinson, Katherine
4
Asada, Akira
3
Breuer, Christoph
3
Cohen, Adam
3
Delia, Elizabeth B.
3
Dwyer, Brendan
3
Ko, Yong Jae
3
Lock, Daniel
3
Mansfield, Aaron C.
3
Watanabe, Nicholas M.
3
Welty Peachey, Jon
3
Yoshida, Masayuki
3
Bennett, Gregg
2
Chang, Yonghwan
2
Cornwell, T. Bettina
2
Cunningham, George B.
2
Drayer, Joris
2
Du, James
2
Filo, Kevin
2
Fink, Janet S.
2
Ha, Jae-Pil
2
Kerwin, Shannon
2
Kim, Yongjae
2
LeCrom, Carrie W.
2
Melton, E. Nicole
2
Pawlowski, Tim
2
Pedersen, Paul M.
2
Rumpf, Christopher
2
Sato, Mikihiro
2
Seo, Won Jae
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of sport management : the official journal of the North American Society of Sport Management
The marketing review
International journal of sports marketing & sponsorship
97
International journal of sport management and marketing : IJSMM
95
European Sport management quarterly : ESMQ
89
Sport management review
89
Sport marketing quarterly : preferred journal of the Sport Marketing Association
85
Journal of business research : JBR
32
Sport, Business and Management : an international journal ; SBM
23
International journal of sport finance
14
Journal of sports economics
13
European journal of marketing : EJM
10
European journal of operational research : EJOR
8
Journal of strategic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Asia Pacific journal of marketing and logistics
6
Sportmanagement : SPM
6
The journal of brand management : an international journal
6
The service industries journal
6
Tourism management perspectives : TMP
6
Applied economics
5
European journal of international management : EJIM
5
Marketing intelligence & planning
5
Services marketing quarterly
5
The journal of business & industrial marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
Journal of service management
4
Management decision : MD
4
Routledge international handbooks
4
Die Ökonomie des Sports in den Medien
3
International journal of advertising : the review of marketing communications
3
International journal of event and festival management
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Journal of vacation marketing : an international journal
3
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ECONIS (ZBW)
112
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112
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1
University-organization collaboration in sport for development : understanding practitioners' perspectives and experiences in research and evaluation partnerships
Whitley, Meredith A.
;
Welty Peachey, Jon
;
Leitermann, Julia
- In:
Journal of sport management : the official journal of …
37
(
2023
)
6
,
pp. 389-402
Persistent link: https://www.econbiz.de/10014390681
Saved in:
2
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
3
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
4
Motivations for crowdinvesting in European football clubs
Kościółek, Szczepan
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10014318076
Saved in:
5
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
6
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
7
An analysis of identity conflict among health-conscious sport fans
Mansfield, Aaron C.
;
Melton, E. Nicole
;
Katz, Matthew
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10014246140
Saved in:
8
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
9
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
10
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
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