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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Advertising effects"
~subject:"Social web"
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Advertising effects
Social web
Sportmarketing
179
Sports marketing
179
Professional sports
71
Profisport
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Consumer behaviour
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Konsumentenverhalten
68
Sport event
53
Sportveranstaltung
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Sport
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Sports
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USA
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United States
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Sponsoring
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Sponsorship
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Sport organization
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Sportorganisation
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Brand management
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Markenführung
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Football
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Fußball
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Brand image
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Ball game
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Ballsport
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Team
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Deutschland
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Germany
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Marketing management
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Marketingmanagement
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team identification
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Corporate Social Responsibility
9
Corporate social responsibility
9
sponsorship
9
Beziehungsmarketing
7
Relationship marketing
7
consumer behavior
7
sport marketing
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Greenwell, T. Christopher
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Heere, Bob
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Lee, Joon Sung
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Walker, Matthew
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Asada, Akira
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Bakhsh, Jordan T.
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Ballouli, Khalid
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sports marketing & sponsorship
29
International journal of sport management and marketing : IJSMM
23
Journal of sport management : the official journal of the North American Society of Sport Management
20
Sport management review
17
European Sport management quarterly : ESMQ
16
Journal of business research : JBR
9
Sport, Business and Management : an international journal ; SBM
6
International journal of advertising : the quarterly review of marketing communications
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
European journal of marketing : EJM
3
Handbook of research on integrating social media into strategic marketing
3
Journal of advertising research
3
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of sports economics
2
Journal of strategic marketing
2
Markenkommunikation und Beziehungsmarketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Psychology & marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The journal of brand management : an international journal
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
Business horizons
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
DBS business review : an international academic collaboration
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital business
1
Engaging consumers through branded entertainment and convergent media
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
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ECONIS (ZBW)
22
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1
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
2
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
3
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
4
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
5
Exploring the explicit and implicit appeal of retro sport logos
Dwyer, Brendan
;
Scola, Zach
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 296-307
Persistent link: https://www.econbiz.de/10012486865
Saved in:
6
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
7
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
8
Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Lee, Seunghwan
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10012173519
Saved in:
9
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Saved in:
10
Sport marketing in Asia : exploring trends and issues in the 21st century
Yoshida, Masayuki
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 207-213
Persistent link: https://www.econbiz.de/10011415219
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