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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"The journal of services marketing"
~language:"eng"
~subject:"Werbewirkung"
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Search: subject_exact:"Sports marketing"
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Werbewirkung
Sportmarketing
157
Sports marketing
157
Professional sports
70
Profisport
70
Consumer behaviour
68
Konsumentenverhalten
68
Sports
50
Sport
49
Sport event
46
Sportveranstaltung
46
USA
40
United States
40
Sport organization
34
Sportorganisation
34
Football
31
Fußball
31
Sponsoring
30
Sponsorship
30
Brand management
27
Markenführung
27
Brand image
26
Markenimage
26
Arbeitsgruppe
17
Ball game
17
Ballsport
17
Team
17
Advertising effects
15
team identification
11
Corporate Social Responsibility
9
Corporate social responsibility
9
sponsorship
9
Beziehungsmarketing
7
Relationship marketing
7
consumer behavior
7
sport marketing
7
Athletes
6
Marketing management
6
Marketingmanagement
6
Motivation
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Greenwell, T. Christopher
2
Heere, Bob
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Kang, Joon Ho
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Lee, Joon Sung
2
Asada, Akira
1
Ballouli, Khalid
1
Bennett, Gregg
1
Brown, Brandon
1
Cobbs, Joe
1
Cork, B. Colin
1
Cunningham, George B.
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Drayer, Joris
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Dwyer, Brendan
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Eddy, Terry
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Greenhalgh, Greg
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Hancock, Meg
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Hayduk, Ted, III
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Inoue, Yuhei
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Kim, Jeeyoon
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Kim, Yu Kyoum
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Ko, Yong Jae
1
Lacey, Russell
1
Lee, Seunghwan
1
Melton, E. Nicole
1
Nichols, Bridget Satinover
1
Park, Sangchul
1
Raska, David
1
Reams, Lamar
1
Scheinbaum, Angeline Close
1
Scola, Zach
1
Simmons, Jason M.
1
Thorn, Dustin
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Walker, Matthew
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Yan, Meimei
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of services marketing
International journal of sports marketing & sponsorship
16
Journal of sport management : the official journal of the North American Society of Sport Management
11
International journal of sport management and marketing : IJSMM
7
Journal of business research : JBR
5
Sport management review
5
European Sport management quarterly : ESMQ
4
International journal of advertising : the quarterly review of marketing communications
4
Sport, Business and Management : an international journal ; SBM
4
European journal of marketing : EJM
3
Journal of advertising research
3
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of sports economics
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Engaging consumers through branded entertainment and convergent media
1
Eurasian business review
1
Global business review
1
Happiness management : a lighthouse for social wellbeing, creativity and sustainability
1
Innovation: organization & management : IOM
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of sport finance
1
International review on public and non-profit marketing
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
15
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1
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
2
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
3
Exploring the explicit and implicit appeal of retro sport logos
Dwyer, Brendan
;
Scola, Zach
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 296-307
Persistent link: https://www.econbiz.de/10012486865
Saved in:
4
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
5
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
6
Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Lee, Seunghwan
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10012173519
Saved in:
7
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Saved in:
8
Sport marketing in Asia : exploring trends and issues in the 21st century
Yoshida, Masayuki
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 207-213
Persistent link: https://www.econbiz.de/10011415219
Saved in:
9
Effects of sport event satisfaction on team identification and revisit intent
Lee, Joon Sung
;
Kang, Joon Ho
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10011415233
Saved in:
10
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
Saved in:
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