Effects of sport event satisfaction on team identification and revisit intent
Year of publication: |
December 2015
|
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Authors: | Lee, Joon Sung ; Kang, Joon Ho |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 4, p. 225-234
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Subject: | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Werbewirkung | Advertising effects | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Profisport | Professional sports | Basketball | Südkorea | South Korea |
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