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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Challenges in an age of dis-engagement"
~subject:"Children"
~subject:"Humor"
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Television advertising
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6
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Marketing intelligence & planning
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Challenges in an age of dis-engagement
Journal of advertising : official publication of the American Academy of Advertising
8
Advertising and violence : concepts and perspectives
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
International journal of consumer studies
3
Journal of advertising research
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Young consumers : insight and ideas for responsible marketers
3
Breaking new ground in theory and practice
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
NBER Working Paper
2
NBER working paper series
2
Working paper / National Bureau of Economic Research, Inc.
2
Der Markt : international journal of marketing
1
Economic research
1
Economics and human biology
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Food policy : economics planning and politics of food and agriculture
1
Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Innovation in advertising and branding communication
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of academic research in economics
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
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Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
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Les études de La Documentation Française / Société
1
Middle East journal of management : MEJM
1
ORSN International Conference 2014: ISSN: 2091-1548
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ECONIS (ZBW)
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1
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
2
Can disclosures aid children's recognition of TV and website advertising?
Vanwesenbeeck, Ini
;
Opree, Suzanna J.
;
Smits, Tim
- In:
Challenges in an age of dis-engagement
,
(pp. 45-57)
.
2017
Persistent link: https://www.econbiz.de/10011688269
Saved in:
3
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
4
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
5
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
6
Television advertisements and children's buying behaviour
Priya, Pankaj
;
Baisya, Rajat K.
;
Sharma, Seema
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10003989404
Saved in:
7
Children's buying behaviour in China : a study of their information sources
Ying, Fan
;
Li, Yixuan
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 170-187
Persistent link: https://www.econbiz.de/10003989405
Saved in:
8
Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 322-330)
.
2005
Persistent link: https://www.econbiz.de/10003353843
Saved in:
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