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isPartOf:"Marketing intelligence & planning"
~isPartOf:"The American journal of economics and sociology"
~subject:"Gleichberechtigung"
~subject:"Humor"
~subject:"India"
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Gleichberechtigung
Humor
India
Fernsehwerbung
8
Television advertising
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Consumer behaviour
6
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6
Advertising effects
4
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Incongruity resolution humor
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Arumugam, Thangaraja
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Kommuri, Uday Kiran
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Lavanya, B. Latha
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Panneerselvam, Divakar
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Velusamy, Kalyani
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Marketing intelligence & planning
The American journal of economics and sociology
Journal of advertising : official publication of the American Academy of Advertising
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Advertising and violence : concepts and perspectives
2
Asia Pacific journal of marketing and logistics
2
Journal of advertising research
2
The IUP journal of marketing management : IJMM
2
Decision
1
IIMB management review
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
International journal of Indian culture and business management : IJICBM
1
International journal of value chain management : IJVCM
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
Society and business review
1
Tourism management : research, policies, practice
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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1
Portraying women in advertisements : an analogy between past and present
Arumugam, Thangaraja
;
Lavanya, B. Latha
;
Karthik, Vignesh
; …
- In:
The American journal of economics and sociology
81
(
2022
)
1
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013168479
Saved in:
2
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
3
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
4
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
5
Television advertisements and children's buying behaviour
Priya, Pankaj
;
Baisya, Rajat K.
;
Sharma, Seema
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10003989404
Saved in:
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