//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing intelligence & planning"
~subject:"Advertising media"
~subject:"Children"
~subject:"Humor"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefernsehen"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
Children
Humor
Konsumentenverhalten
Fernsehwerbung
7
Television advertising
7
Consumer behaviour
6
Advertising effects
4
Kinder
4
Werbewirkung
4
Advertising
2
India
2
Indien
2
Arousal safety humor
1
Beijing
1
Brand
1
Brand image
1
Brand management
1
Brand symbolism
1
China
1
Cognition
1
Comparison
1
Consumer socialization
1
Emotion
1
Ernährung
1
Ernährungssicherung
1
Factor analysis
1
Faktorenanalyse
1
Food
1
Food consumption
1
Food security
1
Foods
1
Incongruity resolution humor
1
Information behaviour
1
Informationsverhalten
1
Jugendliche
1
Kognition
1
Lebensmittel
1
Lebensmittelkonsum
1
Markenartikel
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Abhishek
1
Aitken, Robert
1
Baisya, Rajat Kanti
1
Borzekowski, Dina
1
Cruthirds, Kevin W.
1
Dix, Steve
1
Khandeparkar, Kapil
1
Li, Yixuan
1
Phau, Ian
1
Priya, Pankaj
1
Robertson, Kirsten
1
Sharma, Seema
1
Soni, Pavleen
1
Thyne, Maree
1
Vohra, Jyoti
1
Wang, Valerie Lynette
1
Wang, Yong Jian
1
Watkins, Leah
1
Wei, Jie
1
Ying, Fan
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising research
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
6
Advertising and violence : concepts and perspectives
4
International journal of advertising : the review of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
NBER Working Paper
4
NBER working paper series
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
International journal of consumer studies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Breaking new ground in theory and practice
2
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
The IUP journal of marketing management : IJMM
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of consumer marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Challenges in an age of dis-engagement
1
Der Markt : international journal of marketing
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
E-Business
1
Economic development : journal of the Institute of Economics, Skopje
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
2
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
3
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
4
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
5
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
6
Television advertisements and children's buying behaviour
Priya, Pankaj
;
Baisya, Rajat Kanti
;
Sharma, Seema
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10003989404
Saved in:
7
Children's buying behaviour in China : a study of their information sources
Ying, Fan
;
Li, Yixuan
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 170-187
Persistent link: https://www.econbiz.de/10003989405
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->