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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Handbuch Multi-Channel-Marketing"
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Vertriebsweg
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Marketing letters : a journal of research in marketing
Europäische Hochschulschriften / 5
Handbuch Multi-Channel-Marketing
Journal of retailing and consumer services
126
European journal of operational research : EJOR
111
International journal of production economics
101
Journal of retailing
68
Journal of marketing channels : ... distribution systems, strategy, and management
62
Management science : journal of the Institute for Operations Research and the Management Sciences
61
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of production research
49
Transportation research / E : an international journal
48
Omega : the international journal of management science
37
The international review of retail, distribution and consumer research
36
SpringerLink / Bücher
31
International journal of retail & distribution management
29
Journal of marketing research : JMR
27
Journal of the Academy of Marketing Science
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing
25
Production and operations management : an international journal of the Production and Operations Management Society
22
Production and operations management : the flagship research journal of the Production and Operations Management Society
22
Manufacturing & service operations management : M & SOM
19
The journal of business & industrial marketing
19
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
Gabler Edition Wissenschaft
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
International journal of logistics : research and applications
16
Journal of the Operational Research Society
16
American journal of agricultural economics
15
International journal of retail and distribution management
15
Electronic commerce research
14
Information systems research : ISR
14
International journal of logistics systems and management
14
Journal of revenue and pricing management
14
Asia Pacific journal of marketing and logistics
13
Decision sciences : DS
13
ERIM report series research in management
12
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ECONIS (ZBW)
67
USB Cologne (EcoSocSci)
1
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1
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
2
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
Saved in:
3
Exclusive dealing without territory exclusivity in multichannel systems : managing channel conflict and driving commitment
Vinhas, Alberto Sa
;
Gibbs, Richard
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 291-305
Persistent link: https://www.econbiz.de/10011930012
Saved in:
4
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
5
Dominant retailers' incentives for product quality in asymmetric distribution channels
Dukes, Anthony
;
Geylani, Tansev
;
Liu, Yunchuan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010259965
Saved in:
6
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
7
Perceptions of price (un)fairness in a channel context
Ratchford, Mark
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 343-353
Persistent link: https://www.econbiz.de/10010439201
Saved in:
8
The perils of selling online : manufacturer competition, channel conflict, and consumer preferences
Hsiao, Lu
;
Chen, Ying-Ju
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 277-292
Persistent link: https://www.econbiz.de/10009786893
Saved in:
9
Competitive channel relationship management : when resellers establish competing manufacturer relationships
Vinhas, Alberto Sa
;
Gibbs, Richard
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 645-659
Persistent link: https://www.econbiz.de/10009579984
Saved in:
10
Competitive effects of informative advertising in distribution channels
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 561-584
Persistent link: https://www.econbiz.de/10009579991
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