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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand extension"
~subject:"Experiment"
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Brand extension
Experiment
Brand image
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Marketing letters : a journal of research in marketing
International journal of sports marketing & sponsorship
Journal of business research : JBR
29
The journal of product & brand management
18
Psychology & marketing
13
Journal of retailing and consumer services
12
The journal of brand management : an international journal
12
European journal of marketing : EJM
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Innovatives Markenmanagement
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : MM
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The IUP journal of brand management : IJBRM
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Australasian marketing journal
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Research
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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The journal of consumer marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of consumer studies
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International marketing review
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Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research : JMR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Tourism management : research, policies, practice
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Vision : the journal of business perspective
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AMS review : official publication of the Academy of Marketing Science
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European research on management and business economics
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Fashion branding and communication : core strategies of European luxury brands
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ECONIS (ZBW)
12
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
5
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
6
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
7
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
8
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
Saved in:
9
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
10
The relative advantages of benefit overlap versus category similarity in brand extension evaluation : the moderating role of self-regulatory focus
Chang, Chung-chau
;
Lin, Bo-chi
;
Chang, Shin-shin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010217764
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