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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Brand extension"
~subject:"Experiment"
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Brand extension
Experiment
Brand image
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Carrillat, François A.
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Marketing letters : a journal of research in marketing
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
29
The journal of product & brand management
18
Psychology & marketing
13
Journal of retailing and consumer services
12
The journal of brand management : an international journal
12
European journal of marketing : EJM
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Innovatives Markenmanagement
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : MM
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The IUP journal of brand management : IJBRM
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Australasian marketing journal
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Journal of marketing communications
4
Research
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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The journal of consumer marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of consumer studies
3
International journal of sports marketing & sponsorship
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International marketing review
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Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research : JMR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Tourism management : research, policies, practice
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Vision : the journal of business perspective
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AMS review : official publication of the Academy of Marketing Science
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European research on management and business economics
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Fashion branding and communication : core strategies of European luxury brands
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ECONIS (ZBW)
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
4
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
5
Taming the blame game : using promotion programs to counter product-harm crises
Xie, Yi
;
Keh, Hean Tat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011486887
Saved in:
6
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
7
Examining the impact of brand transgression on consumers' perceptions of celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011633833
Saved in:
8
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
9
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
Saved in:
10
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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