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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Brand extension"
~subject:"Experiment"
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Brand extension
Experiment
Brand image
151
Markenimage
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Consumer behaviour
121
Konsumentenverhalten
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111
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111
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55
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brand equity
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Marketing letters : a journal of research in marketing
Journal of marketing communications
Journal of business research : JBR
29
The journal of product & brand management
18
Psychology & marketing
13
Journal of retailing and consumer services
12
The journal of brand management : an international journal
12
European journal of marketing : EJM
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Innovatives Markenmanagement
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : MM
5
The IUP journal of brand management : IJBRM
5
Australasian marketing journal
4
Journal of advertising : official publication of the American Academy of Advertising
4
Research
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of consumer studies
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Tourism management : research, policies, practice
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
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ECONIS (ZBW)
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
4
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
5
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
6
Brand name recall : a study of the effects of word types, processing, and involvement levels
Shamsollahi, Ali
;
Amirshahi, Mirahmad
;
Ghaffari, Farhad
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011705483
Saved in:
7
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
8
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
9
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
10
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
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