//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
558
Konsumentenverhalten
558
Beziehungsmarketing
103
Relationship marketing
103
Brand management
99
Markenführung
99
Markenimage
85
Brand
60
Markenartikel
60
Advertising effects
54
Werbewirkung
54
Customer satisfaction
40
Kundenzufriedenheit
40
Viral marketing
37
Virales Marketing
37
Social Web
36
Social web
36
Emotion
35
Internet marketing
35
Online-Marketing
35
Theorie
35
Theory
35
USA
34
United States
34
Online retailing
33
Online-Handel
33
Einzelhandel
30
Retail trade
30
Marketing management
28
Marketingmanagement
28
Preismanagement
28
Pricing strategy
28
Dienstleistungsqualität
27
Experiment
27
Market research
27
Marktforschung
27
Service quality
27
Advertising
25
Werbung
25
more ...
less ...
Online availability
All
Undetermined
55
Free
4
Type of publication
All
Article
85
Type of publication (narrower categories)
All
Article in journal
84
Aufsatz in Zeitschrift
84
Language
All
English
85
Author
All
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biswas, Abhijit
2
Brasel, S. Adam
2
Chen, Qimei
2
Eisend, Martin
2
Guha, Abhijit
2
Gunasti, Kunter
2
He, Yi
2
Klink, Richard R.
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Miniard, Paul W.
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Schnittka, Oliver
2
Trump, Rebecca K.
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Arnold, Mark J.
1
Baghi, Ilaria
1
Baker, Thomas L.
1
Banerjee, Madhumita
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Bekk, Magdalena
1
Bergkvist, Lars
1
Besharat, Ali
1
Bodur, H. Onur
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Brady, Michael K.
1
Bóveda-Lambie, Adriana M.
1
Calantone, Roger J.
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
85
Showing
1
-
10
of
85
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
2
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
3
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
4
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
6
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
7
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
8
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
9
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
10
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->