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isPartOf:"Marketing letters : a journal of research in marketing"
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Distribution channel
21
Vertriebsweg
21
Consumer behaviour
4
Konsumentenverhalten
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Advertising effects
3
Game theory
3
Lieferantenmanagement
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Preismanagement
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Vinhas, Alberto Sa
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Chen, Ying-Ju
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Gibbs, Richard
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Zhong, Weijun
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
126
European journal of operational research : EJOR
108
International journal of production economics
95
Journal of retailing
68
Journal of marketing channels : ... distribution systems, strategy, and management
62
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Management science : journal of the Institute for Operations Research and the Management Sciences
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of production research
48
Transportation research / E : an international journal
48
The international review of retail, distribution and consumer research
36
Omega : the international journal of management science
35
SpringerLink / Bücher
32
Handbuch Multi-Channel-Marketing
29
International journal of retail & distribution management
29
Journal of marketing research : JMR
27
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing
24
Production and operations management : an international journal of the Production and Operations Management Society
22
Production and operations management : the flagship research journal of the Production and Operations Management Society
22
The journal of business & industrial marketing
19
Europäische Hochschulschriften / 5
17
Gabler Edition Wissenschaft
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Manufacturing & service operations management : M & SOM
17
American journal of agricultural economics
15
International journal of retail and distribution management
15
Journal of the Operational Research Society
15
Information systems research : ISR
14
International journal of logistics systems and management
14
Asia Pacific journal of marketing and logistics
13
Decision sciences : DS
13
International journal of logistics : research and applications
13
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
13
ERIM report series research in management
12
Electronic commerce research
12
European journal of industrial engineering : EJIE
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1
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
2
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
Saved in:
3
Exclusive dealing without territory exclusivity in multichannel systems : managing channel conflict and driving commitment
Vinhas, Alberto Sa
;
Gibbs, Richard
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 291-305
Persistent link: https://www.econbiz.de/10011930012
Saved in:
4
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
5
Perceptions of price (un)fairness in a channel context
Ratchford, Mark
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 343-353
Persistent link: https://www.econbiz.de/10010439201
Saved in:
6
Dominant retailers' incentives for product quality in asymmetric distribution channels
Dukes, Anthony
;
Geylani, Tansev
;
Liu, Yunchuan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010259965
Saved in:
7
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
8
The perils of selling online : manufacturer competition, channel conflict, and consumer preferences
Hsiao, Lu
;
Chen, Ying-Ju
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 277-292
Persistent link: https://www.econbiz.de/10009786893
Saved in:
9
Competitive channel relationship management : when resellers establish competing manufacturer relationships
Vinhas, Alberto Sa
;
Gibbs, Richard
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 645-659
Persistent link: https://www.econbiz.de/10009579984
Saved in:
10
Competitive effects of informative advertising in distribution channels
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 561-584
Persistent link: https://www.econbiz.de/10009579991
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