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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Brand extension"
~subject:"Experiment"
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Advertising
Brand extension
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Brand image
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Markenimage
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Consumer behaviour
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Brand management
46
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27
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
49
The journal of product & brand management
27
Journal of marketing communications
24
International journal of advertising : the quarterly review of marketing communications
18
Psychology & marketing
18
European journal of marketing : EJM
16
International journal of advertising : the review of marketing communications
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
The journal of brand management : an international journal
14
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising research
13
Journal of promotion management : JPM
12
Journal of international consumer marketing
11
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
International journal of consumer studies
7
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
The IUP journal of brand management : IJBRM
7
Asia Pacific journal of marketing and logistics
6
Brand management ; Vol. 3
6
Journal of marketing management : MM
6
Vision : the journal of business perspective
6
Innovatives Markenmanagement
5
International journal of hospitality management
5
Journal of current issues and research in advertising : JCIRA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Marketing intelligence & planning
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Tourism management : research, policies, practice
5
Australasian marketing journal
4
International journal of sports marketing & sponsorship
4
International marketing review
4
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ECONIS (ZBW)
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
4
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
5
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
6
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
7
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
8
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
9
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
Saved in:
10
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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